Trade Show Portfolio

Design of a custom booth for Quester Tangent

InnoTrans

We helped our Vancouver Island technology client launch two new products during a big rail trade show in Berlin. To stand out in a crowd of 2,500 companies represented at the show and to overcome the small booth size, we chose to highlight our best asset: our West Coast spirit!

The booth graphics represent a panoramic shot taken at Carmanah Walbran Provincial Park. We created an immersive experience for our visitors by adding rainforest sounds and a cedarwood scent. To showcase our client’s products, we built a web application to easily access product information and datasheets — a huge saving in printing and shipping. And lastly, the promotional items we shared with our German booth visitors were unique: a tea selection from Silk Road, a coastal escape forest aromatherapy spray bottle from Whiffcraft, and wine tasting from Burrowing Owl Estate Winery!



Category: Trade Shows

Client: Quester Tangent

Role:

  • Strategy
  • Logistics
  • Campaign Planning
  • Press Release Strategy
  • Supplier Management